Director of Marketing Programs

We are presently hiring a Director of Marketing Programs to work at our Corporate location in Midtown Manhattan!

Océ Business Services is a strategic business unit of Oce N.V. and one of the world's leading providers of on-site document process management services and technology to enterprises, law firms and the public sector. Its portfolio of solutions spans the document lifecycle, and includes document imaging, records management, print/copy, mail services, paper and electronic legal discovery, and performance management. By enabling organizations to manage and control document assets, Océ helps them reduce costs, increase efficiency, mitigate risk and improve performance. (www.obs-innovation.com)

Responsibilities include but are not limited to:

• Plans and executes comprehensive marketing communications and programs within budget to provide quality, effective sales support including collateral, white papers, webinars and web tools.
• Develops, creates content and manages the public web site with proficiency, keeping current with trends and technology and recommending what Oce should apply.
• Initiates, directs and measures ROI of direct mail, email and other programs to prospect, nurture leads, and broaden relationships with existing clients.
• Implements and enforces corporate brand graphic standards; is the internal go-to person for this.
• Develops webinars, podcasts and other web programs and measures results.
• Defines and deploys actionable reporting metrics to improve program effectiveness and ROI; recommends and implements ongoing improvements.
• Plans and implements annual internal National Meeting, client events and trade shows.
• Analyzes client base, services, key trends and potential by segment/industry and formulates recommendations on new opportunities, supported by a business case.
• Directs and analyzes market research and disseminates research and analyses internally.
• Briefs and manages vendor partners on various projects to ensure that the service/brand positioning is consistent, initiatives are successfully implemented and on-budget.

• Bachelor's Degree required; MBA strongly preferred
• Requires 10+ years of marketing experience, preferably client-side business-to-business services; 5 years supervising teams Demonstrated success in creating and executing lead generation programs and CRM initiatives for business-to-business
• Hands-on expertise in developing and continuously improving web sites, keeping current with best practices
• Deep knowledge of electronic media and direct response marketing disciplines, including database, email marketing
• Deep expertise in executing comprehensive marketing programs, including developing collateral with a technology element
• Experience and expertise in segmentation and in marketing along industry vertical lines
• Strong hands-on expertise creating and implementing service marketing and brand communications plans and programs
• Experience and expertise launching new services
• Comfortable dealing in software and hardware based service sectors, and blended solutions
• Knowledge of document management applications and./or web content management systems
• Knowledge of industry trends and evolving technology changes
• Exceptional business writing skills and verbal communication
• Proficient in Excel, PowerPoint, CRM system like salesforce.com
• Proficient at structuring and writing presentations, case histories, white papers, collateral, ROI calculators and similar tools
• Strong project management skills, efficient time management and ability to productively manage vendor relationships
• Demonstrated sound judgment and ethical behavior