OVERVIEW
Practising Law Institute (PLI) educates and informs lawyers and other professionals with innovative programs, publications, podcasts, and additional resources. With a sterling reputation developed over 90 years, PLI is a trusted source of professional development and knowledge for the legal community. A nonprofit organization, PLI is also known for its dedication to providing pro bono training and resources to ensure access to justice. PLI's client base includes a large array of prestigious law firms, corporations, and government agencies. We are also proud to have recently been named one of the "Brands That Matter" by Fast Company. More information about PLI may be found on our website .
Practising Law Institute (PLI) is hiring a Marketing Manager, New Business, to increase the number of PLI's Privileged Member organizations across various market segments by providing Marketing Qualified Leads (MQLs) to the Sales team. This role will use email, digital ads, social media, and other marketing tools to strategically find and market to potential Members at scale.
The Marketing Manager, New Business will be a representative of the industry leader in legal training. Reporting to the Director, Digital Marketing, this role will be responsible for driving strategic marketing efforts aimed at law firm partners and associates, government lawyers, corporate general counsel and other relevant professionals and staff to drive interest in PLI products and services to feed our Privileged Membership Program and create Marketing Qualified Leads for deeper engagement.
The successful Marketing Manager, New Business has the ability to envision, create and deploy personalized campaigns, leverages the full MarTech stack to optimize efforts, and works across both the Marketing and Membership team to drive awareness of current efforts and plan new or enhanced efforts.
KEY RESPONSIBILITIES:
QUALIFICATIONS:
YOUR BENEFITS AT PLI
PLI offers a generous benefits package and is committed to maintaining an interesting, collegial, and supportive work environment:
COMPENSATION RANGE FOR THIS POSITION
$88,000-$95,000 per annum (Exact compensation offer may vary based on the candidate's job-related skills and work experience.)
EEO STATEMENT
Only those applicants who meet our requirements for this position will be contacted.
Practising Law Institute is an equal opportunity employer.