JOB SUMMARY:

The SEO Director leads our clients' SEO programs and drive organic growth. They play a pivotal role in creating high-performing SEO campaigns for our clients, manage the associate team members, and assist in growing the SEO practice.

ESSENTIAL FUNCTIONS:

Strategic Planning

Leads strategy for brands and ensures all tactical outputs ladder up to strategic imperatives, all decisions use a data-driven approach, and KPIs are met.

Client Management

Owns the client relationship and manages expectations while identifying gaps/areas of improvement and creating opportunities to address. Keeps clients up to date on latest SEO practices and gets buy in on optimization decisions.

JOB DUTIES / RESPONSIBILITIES:

*Is the primary owner of the client relationship and the main point of contact to confirm client satisfaction

*Ensures best practices are being followed in all client work and processes are being adhered to ensure consistency across accounts

*Manages expectations of clients and deliverables while identifying gaps/areas of improvement and creating opportunities to address

*Work with analytics team to set benchmarks and recommend custom KPIs and important metrics for reporting

*Manage client presentations and reporting workflow with the team to ensure the story and data are clean, clear, and adds to the overall media story

*Identifies opportunities to enhance or automate internal processes and operations and brings forth actionable recommendations to improve overall efficiency and quality of team outputs

*Takes an active role in the training and mentorship of the junior team member

*Supports VP, SEO Director with creating and stewarding team processes to drive efficiencies and maintain operational excellence

*Challenges teams on the rigor and rationale used to determine strategic or tactical outputs using data driven approach

*Craft POVs based on latest changes in organic search landscape

EDUCATION:

DEGREE/DIPLOMA

Bachelor's degree

AREA OF STUDY REQUIRED/PREFERRED

Preferred

EXPERIENCE:

MINIMUM EXPERIENCE

8+ years

AREA OF EXPERTISE

Experience in SEO

REQUIRED/PREFERRED

Required

(5+ years' experience working within healthcare/pharma is required)

KNOWLEDGE, SKILLS, & ABILITIES:

*Proficient in Microsoft Excel, PowerPoint and Word, including advanced Microsoft Excel functions/formulas: charts, graphs, pivot tables and VLookUp

*Advanced knowledge of Google Analytics, Google Search Console, Bing Webmaster Tools, and third-party SEO tools (e.g. Screaming Frog, SEMRush, Ahrefs, etc.)

*SEO subject matter expert (best practices, content and technical optimization strategies, basic web dev, and omnichannel activation strategies)

*Able to locate, extract, organize, and evaluate healthcare industry news publications including but not limited to healthcare advertising best practices and regulations, HIPPA compliancy, and market landscape for clients' brands

*Understands content and technical SEO tactics and how they affect a website's performance

*Ready, willing, and able to dive into the details of the client's web analytics to draw performance insights

*Demonstrates ability to multitask, keeping multiple projects on-track and executing work in a timely fashion

*Has active listening skills to apply learnings over time

*Extensive knowledge of SEO best practices (including, but not limited to content optimization, technical SEO, offsite SEO, and troubleshooting HTML issues)

*Proficiently navigates key tools related to search (SEMRush, Screaming Frog, Google Analytics, Ahrefs, etc.)

*Able to articulate the importance of SEO and SEM integration and can understand basic SEM strategies and how they affect organic performance

*Understands all aspects of SEO project management and proactively anticipates next steps during any kind of website project

*Produces clear, concise work that is error free and easily understood

*Can clearly and confidently present and explain SEO insights, best practices, and field questions from clients and cross-functional teams during presentations and meetings

*Ability to translate strategies into ideas and tactical recommendations

*Adapts communication style to relevant audience

*Skilled in solving routine problems by evaluating and selecting solutions from established options or procedures

*Excellent organizational skills, attention to detail, and accuracy when working with data

*Strong interpersonal skills, including effective communication skills and a positive attitude

*Can present plans and strategic deliverables to internal and client teams that demonstrate deep knowledge of client goals and marketplace

*Ability to move audience to desired action through clear and persuasive delivery of information

*Able to set direction for a project, work efficiently and manage resources autonomously, while recognizing when to flag or elevate challenges when further guidance is needed

*Problem solves with a new perspective using existing solutions and exercises judgment based on the analysis of multiple sources of information

*Builds rapport with senior level cross-functional team members to facilitate open and efficient communication between teams

*Represents SEO expertise within integrated media planning processes

*Applies learnings and best practices from one client to another situation - effectively drawing and communicating parallels, and adapting for new circumstances

*Identifies wider implications to immediate problems and anticipates patterns and links to solve problems that arise with little or no precedent

*Demonstrates decision-making and problem-solving skills to drive positive client outcomes

*High degree of comfort and confidence in new business situations and engagement with senior agency staff and clients

COMPETENCIES:

*Attention to detail: consistently complete tasks while demonstrating a thorough concern for all elements of the project. This includes monitoring and checking information, data, and formatting.

*Self-starter: Curious and enthusiastic to learn and constantly educate oneself on the latest developments in both SEO and healthcare

*Organized: Knows how to manage one's own time and resources well to accomplish all assigned tasks successfully

*Professionalism: Conducts oneself with maturity in personal and written communications and expresses problems and concerns in a systematic, logical, and rational manner

*Efficient: able to effectively manage one's own time and be able to pivot quickly and prioritize deliverables/requests

*Resourceful: Leverages existing precedents, tools, and practices to solve day-to-day challenges

*Team player: Understands and applies knowledge of how SEO integrates with other disciplines to achieve team objectives

*Leadership: Able to manage junior team members' workloads and delegate appropriately, mentor and train, growing, managing, and inspiring teams

*Composed: Able to stay calm when under pressure and exude self-confidence, diplomacy, and clear thinking.

*Communication: depending on the situation and audience, communication is tailored - whether that includes details step-by-step overview of process and considerations, or concise executive summaries.

*Collaboration: Able to collaborate with, influence, and represent company philosophies and expertise to internal and external partners and clients

*Persuasive Storytelling: Able to judge and quantify results of SEO efforts on behalf of clients (i.e., understand/describe impact of results, link front-end results to strategic imperatives) and translate the data into a compelling story for diverse audiences

*Comfort with Uncertainty: A high tolerance for ambiguity and the ability to handle situations where outcomes, conditions, or circumstances are unclear, ever-changing, or unpredictable.

*SEO Evangelist: Champion the SEO POV and advocate for SEO prioritization across our brands, working with cross-functional teams to integrate SEO best practices, update implementation and activation processes, and improve collaboration.

*Decision-Making: Effective in taking information from disparate sources, while listening to input and feedback from different stakeholders, to make informed and well-thought conclusions.

Salary

$130,000 to $175,000 annually

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.