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Manager, Marketing Americas Capital Markets
New York, NY
Job Description
The Manager, Marketing Americas Capital Markets role will have deep experience with product/solution marketing, with a specific focus on the development and execution of comprehensive, multi-channel marketing campaigns for our suite of services and products aimed primarily at corporate enterprise accounts. This individual will partner directly with the various segment business leads (Capital Markets, Hotels and Valuations) - working as their key marketing partner to orchestrate and mobilize cohesive programming to support business objectives. The Marketing Manager will work collaboratively with marketing colleagues in Demand, Digital, Content and Campaigns, Design and PR to execute marketing collateral, client stories, template baselines (e.g., emails, ads, etc.), web/social copy and events. The marketer must be professional, organized and motivated as well as have the drive to succeed in a dynamic, high impact sales environment. The role requires creativity as well as excellent project management and communication skills and a firm grasp on technology.Collaborate in the creation of high level strategic messaging and positioning around JLLT's Core products, clearly articulated for consumption by JLL internal audiences, including executive leadership, brokerage and other teams
Essential Duties and Responsibilities:
Be fluent in the customer lifecycle and have deep skills in understanding product/solution marketing vs broad services marketing
Work Capital Markets colleagues to plan and execute regional/local client engagement events and activities, including company hosted prospecting events, partner with national events management team while adhering to established budgets and national procedures
Serve as the Project Manager/Coordinator to provide design direction and collaborate with internal design teams in execution of marketing materials in both print and digital format, including but not limited to brochures, flyers, mailers, emails, ads, newsletters, promotional items as well as special use websites and landing pages as well as manage local JLL.com uploads and content/reporting maintenance.
Very strong ability to simplify the complex and leverage storytelling and content marketing to help bolster market awareness and understanding; appreciate for working across the funnel - from nurture to provision/creations of sales enablement materials
Curate messaging and positioning for Capital Markets technology products, ensuring JLL is at the forefront of technology-driven commercial real estate innovation, that our solutions are differentiated, and we have a winning go-to-market strategy
Have firm grasp of the digital ecosystem and deep understanding/knowledge and appreciation for demand generation, developing strategies in partnership with internal teams who can help deliver/execute
Be fluent in data synthesis and analysis, leveraging key analytics to help set and work toward common objectives for growth within current clients and key prospects.
In conjunction with JLL's national communications teams and leadership, input into proactive public relations, media relations and social media programs
Lead the implementation of internal employee engagement activities and campaigns in partnership with national colleagues and firm leadership, including tracking and reporting on engagement metrics
Innovate and improve our marketing programs by researching and applying new ideas and industry best practices to our efforts
Collaborate with other marketing teams as well as national partners to share best practices and advance shared means and methods
Establish strong, trust-based working relationships with all JLL leaders across the organization
Qualifications:
Bachelor's Degree in Marketing, Advertising, Communications, Business, or other relevant field
Minimum 5 years of related work experience, with emphasis on marketing within the professional services realm; real estate industry experience a strong plus
Experience in working directly with product management/product development teams
High level of resourcefulnessand comfort with relying heavily on shared and agency resources
Ability to identify, communicate and solve problems quickly
High attention to detailwith excellent project management and organizational skills
Excellent written and oral communication skills
Understanding of and commitment to superior client service (internally and externally)
Ability to thrive in a fast-paced work environment with demanding workloads
Knowledge of MS Word, PowerPoint, Excel required, familiarity with Adobe Creative Suite
Strong digital skills with ability to master new technologies
Positive, can do attitude
JLL Is an Equal Opportunity Employer JLL is committed to developing and maintaining a diverse workforce. JLL strongly believes in equal opportunity extended to all individuals in all aspects of the employment relationship, including recruitment, hiring, training, promotion, transfer, discipline, layoff, recall and termination without regard to race, color, religion, belief, creed, age, sex, pregnancy or maternity (including childbirth and related conditions), family responsibility (e.g. child care, elder care), nationality, ethnic or national origin or ancestry, citizenship, marital status, civil partner status, sexual orientation, gender identity or expression, transgender status, veteran’s status, genetic information, trade union membership, social position, political view or status as a qualified individual with a disability, protected leave status or any other protected characteristic in accordance with applicable law. The company also endeavors to make reasonable accommodations for known physical or mental limitations of otherwise qualified employees and applicants with disabilities unless the accommodations would impose an undue hardship on the operation of our business and ensures that employment decisions are based only on valid job requirements.
Essential Duties and Responsibilities:
Be fluent in the customer lifecycle and have deep skills in understanding product/solution marketing vs broad services marketing
Work Capital Markets colleagues to plan and execute regional/local client engagement events and activities, including company hosted prospecting events, partner with national events management team while adhering to established budgets and national procedures
Serve as the Project Manager/Coordinator to provide design direction and collaborate with internal design teams in execution of marketing materials in both print and digital format, including but not limited to brochures, flyers, mailers, emails, ads, newsletters, promotional items as well as special use websites and landing pages as well as manage local JLL.com uploads and content/reporting maintenance.
Very strong ability to simplify the complex and leverage storytelling and content marketing to help bolster market awareness and understanding; appreciate for working across the funnel - from nurture to provision/creations of sales enablement materials
Curate messaging and positioning for Capital Markets technology products, ensuring JLL is at the forefront of technology-driven commercial real estate innovation, that our solutions are differentiated, and we have a winning go-to-market strategy
Have firm grasp of the digital ecosystem and deep understanding/knowledge and appreciation for demand generation, developing strategies in partnership with internal teams who can help deliver/execute
Be fluent in data synthesis and analysis, leveraging key analytics to help set and work toward common objectives for growth within current clients and key prospects.
In conjunction with JLL's national communications teams and leadership, input into proactive public relations, media relations and social media programs
Lead the implementation of internal employee engagement activities and campaigns in partnership with national colleagues and firm leadership, including tracking and reporting on engagement metrics
Innovate and improve our marketing programs by researching and applying new ideas and industry best practices to our efforts
Collaborate with other marketing teams as well as national partners to share best practices and advance shared means and methods
Establish strong, trust-based working relationships with all JLL leaders across the organization
Qualifications:
Bachelor's Degree in Marketing, Advertising, Communications, Business, or other relevant field
Minimum 5 years of related work experience, with emphasis on marketing within the professional services realm; real estate industry experience a strong plus
Experience in working directly with product management/product development teams
High level of resourcefulnessand comfort with relying heavily on shared and agency resources
Ability to identify, communicate and solve problems quickly
High attention to detailwith excellent project management and organizational skills
Excellent written and oral communication skills
Understanding of and commitment to superior client service (internally and externally)
Ability to thrive in a fast-paced work environment with demanding workloads
Knowledge of MS Word, PowerPoint, Excel required, familiarity with Adobe Creative Suite
Strong digital skills with ability to master new technologies
Positive, can do attitude
JLL Is an Equal Opportunity Employer JLL is committed to developing and maintaining a diverse workforce. JLL strongly believes in equal opportunity extended to all individuals in all aspects of the employment relationship, including recruitment, hiring, training, promotion, transfer, discipline, layoff, recall and termination without regard to race, color, religion, belief, creed, age, sex, pregnancy or maternity (including childbirth and related conditions), family responsibility (e.g. child care, elder care), nationality, ethnic or national origin or ancestry, citizenship, marital status, civil partner status, sexual orientation, gender identity or expression, transgender status, veteran’s status, genetic information, trade union membership, social position, political view or status as a qualified individual with a disability, protected leave status or any other protected characteristic in accordance with applicable law. The company also endeavors to make reasonable accommodations for known physical or mental limitations of otherwise qualified employees and applicants with disabilities unless the accommodations would impose an undue hardship on the operation of our business and ensures that employment decisions are based only on valid job requirements.
Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
5+ years
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