The world of social media and instant connectivity has created a tremendous opportunity for businesses to interact with their customers and clients quickly with relevant materials. Stacey Miller, Senior Social Media Community Manager for Vocus, talks to Tim Muma about the importance and effectiveness of newsjacking, also known as real-time marketing. Stacey shares examples of excellent utilization of newsjacking, as well as some poor tactics that have been used. She also gives the listeners some guidelines to follow when taking on this marketing strategy.

Podcast Series: Technically Speaking
We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.